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If you’re a new bookie exploring pay per head services, like PayPerHead247, there are many aspects to understand. Here are handy pay per head tips to accelerate your learning curve around leveraging PPH software, choosing a provider, optimizing operations, and ensuring success.
- Demo the software extensively first - test all tools and workflows you will use. Don't wait till after launch to learn features.
- Compare offerings and capabilities across multiple providers before choosing one. Get demos from several.
- Integrate payment processing, banking and your branding before launch. Confirm full platform works.
- Start with your core sports and markets, expand carefully from there. Don't overextend too soon.
- Review reports frequently - optimize offerings, lines and limits based on usage and performance data.
- Choose an established platform with many years of experience and overwhelmingly positive customer reviews.
- Prioritize stability - the platform should stay up and be accessible during huge betting events without crashing.
- Ensure great security - only use providers investing heavily in latest data and transaction protections.
- Compare payment processing capabilities - emerging options like crypto are a must. Avoid providers without flexibility.
- Vet support responsiveness and knowledge - you'll rely on them extensively so ensure great service.
Tips for Operating Your Pay Per Head Sportsbook
- Promote convenience of your sportsbook website and mobile signup to differentiate.
- Offer competitive lines and more exotic prop bets than competitors. Give users more options.
- Make payouts fast and hassle-free. Players will re-wager winnings faster. Don't make them wait.
- Don’t overextend offerings early on. Start with sports you know extremely well and layer in new markets.
- Communicate odds changes, new exotic bets etc. via SMS/email/social. Push notifications are key.
- Spend time customizing design, branding and content - don't just default to templates. Own your style.
- Focus on retention over acquisition - acquire customers wisely and keep them loyal long-term.
- Specialize rather than be a jack of all trades - master specific niches rather than offer every sport.
- Keep improving the user experience - fix pain points and regularly enhance based on feedback.
- Stay on top of regulations - a solid PPH provider will handle compliance but stay informed.
By following these pay per head tips, new bookies can build a thriving sportsbook, optimize operations, delight users and avoid rookie pitfalls.
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