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No matter where you live, you’re going to be in a community that has a surplus of dentists and orthodontic offices. If you are an orthodontist or work at an orthodontic office, then you know all too well just how difficult it can be to distinguish your practice from the vast supply of local competitors you have.
Many times prospective patients and parents just need an affirmation that you are in fact a good orthodontist and are qualified to provide good treatment results in a fun environment that makes everyone feel comfortable. We’re fortunate to have teamed up with an incredibly successful orthodontic business based in the Columbus, Ohio area called James Karpac Orthodontics to help us develop this list of 4 tips that orthodontists should keep in mind to promote and build their brand awareness.
So here are some of the tips that you can incorporate to make people in and outside of your office know that you’re a good orthodontist!
Your specialty as an orthodontist is creating beautiful smiles, so your social media accounts should directly reflect these easy photo opportunities. Websites like Facebook and Instagram are good places to show just how successful you are as an orthodontist with your current patients, and this is important because it helps prospective patients know what they can expect.
This is why it’s incredibly important to build personal, friendly connections with your patients. You’ll want them to feel comfortable with you for a whole variety of reasons, but being able to take pictures of their smiles at the end of their treatment is important for patient appreciation posts.
A great sign of a high-quality orthodontist is their supportive, close-knit staff. You should try your best to portray your friendly office atmosphere and values through social media outlets as well. Social media should be your fun way to express your employees together through expressive photos and videos.
One good idea is to do Instagram story posts about your daily activities at the office, and do employee appreciation posts just like you would for your patients. You can use these branding opportunities to tell your social media following about your employees’ credentials, education and background.
The vast majority of your prospective patients and parents are going to look at your current and past patients for more information about their experiences getting treatment from you. This is why it’s incredibly important to include patient testimonials on your website to make this type of validation much easier for prospective patients to find, and you can also continue to shine a light on your office too!
Showing before and after pictures is also a highly-effective strategy, because this will provide your prospective patients with an opportunity to see just how far your past patients came with their treatment and how you helped them build more confidence. Visual proof is incredibly effective in conveying your expertise as an orthodontist, and it’ll get your new patients excited to work with you.
If you win any kind of recognition as a top practice in your area, then it’ll be very important that you showcase these achievements on social media and your website.
People want to work with established award-winners for just about everything, and letting people know about this type of success will undoubtedly go a long way in developing your brand awareness.
There certainly is a lot that orthodontists can do to build their brand awareness throughout their local communities, and the above tips really are just the beginning in terms of what’s possible for your marketing strategies.
For more information about marketing your orthodontic practice, reach out to the specialists at James Karpac Orthodontics via the link at the top of the page for more information!
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