6 Marketing Trends You Should Consider to Apply in 2024

6 Marketing Trends You Should Consider to Apply in 2024

From M Rashid

Marketing is a continuous effort that businesses must consider even as we enter 2024. To be and stay at the head of the curve, a company must stay on top of the latest marketing trends, and here are six major trends t...

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Marketing is a continuous effort that businesses must consider even as we enter 2024. To be and stay at the head of the curve, a company must stay on top of the latest marketing trends, and here are six major trends that a serious and professional business should consider leveraging this coming year.

1. No-Code Development

No-code development tools in marketing have seen significant growth over the past years, and 2024 is no exception. Web apps and tools like Webflow, Figma, and Xano are easy to use, even for marketers without coding skills who want to test their ideas and campaigns quickly.

Examples of use cases of no-code tools in marketing include creating landing pages, chatbots, forms, simple apps and processes, and many more. Launching and iterating the ideas is much simpler, cutting extra costs like hiring developers for simple solutions and saving time as the ideas can be quickly experimented with. However, organizations may face challenges related to the lack of in-house no-code expertise, making it essential to consider options such as development team extension or training programs to fully harness the potential of these tools.

2. Storytelling for Leaders

Storytelling is one of the best ways a company can connect with its audience and customers. Good stories can appeal to the emotions of the customers and clients, giving them reasons to start doing business with the company and getting attached.

For example, founders can use a screensharing tool to overview their company, showcasing examples and case studies to hook the audience. Telling an authentic story helps humanize your company and builds rapport with prospects. As a business, consider layering storytelling in your marketing efforts in 2024.

3. Fractional CMO

Another good marketing trend that you should consider as a business in 2024 is leveraging the services of a fractional Chief Marketing Officer (CMO). A fractional CMO is a marketing expert that a company hires, usually part-time, to help oversee the implementation of marketing strategies.

The advantages of hiring a fractional CMO are that they bring their expertise at a fraction of the cost of employing a full-time employee, they are experienced in various fields, and the business can concentrate on other core duties and strengths. In such scenarios, having a solid employment contract template is essential to outline the terms and expectations clearly, ensuring both parties are aligned on the roles and responsibilities. In contrast, fractional CMOs handle the marketing aspect.

4. SEO-Based Content Marketing

Even in 2024, SEO (Search Engine Optimization) will remain relevant and critical to any business’s marketing efforts. Most buys often start with a Google search. Therefore, you should consider leveraging optimized content for this organic traffic.

Standard SEO techniques include using relevant keywords, updating old content to stay relevant, creating high-quality content, and getting high-quality backlinks to improve search engine traffic.

Solid inbound marketing plans include creating SEO-friendly blogs, videos, and social media posts. Working with an experienced SEO agency is the best way to maximize SEO traffic from search engines like Google and Bing.

5. Personalized Video Marketing

Video content has become among the most consumed, especially on social media.

TikTok’s success led other established social media apps to adopt viral short-form videos. YouTube’s shorts and Meta’s Reels have further popularized video content, making them important for any marketing strategy. Therefore, expect more businesses and brands to leverage this type of media in their marketing efforts in 2024, and you should, too.

Like any other marketing strategy, you must personalize your videos to fit the customers' interests to drive conversion rates. Several ways to personalize the marketing videos include tailoring them according to customers' browsing histories, whether they are new prospects or existing customers or if you’re launching a new product or updating an existing service.

6. Influencer Marketing

Since the days of Instagram, influencers have provided perfect opportunities for brands and businesses to market their products to the targeted audiences.

Ad fatigue is undoubtedly a growing issue among media consumers, and an increasing number of people opt for premium services just to avoid ads. Partnering with influencers can help your brand circumnavigate this problem, as influencers authentically reach potential customers.

When implementing influencer marketing, consider working with micro-niche influencers since they have a highly active and engaging audience, even if it is small compared to big influencers. A big influencer typically has about 500,000 + audience (followers/likes), while a micro-influencer may have an audience of 10,000 to 100,00 people.

2024 Marketing in a Nut-Shell

The marketing landscape constantly evolves, with new ideas being experimented on often. 2024 will be no exception. New and better ways of marketing tend to rely heavily on emerging tech. So, a tech-savvy business should consider adopting the above trends based on their needs and clients/customers.

While adopting a marketing trend, ensure that you:

  • Communicate your message.

  • Perform thorough audience research to align your message well.

  • Personalize the content to improve engagement.

  • Engage with those interested in your content, such as replying to comments and answering relevant questions.

  • Consult with marketing experts in your niche to implement new ideas smoothly.

  • Consider advanced recruiting strategies that include the use of innovative search techniques, data analytics, employer branding initiatives and the use of artificial intelligence to effectively and efficiently attract and hire the best talent for your marketing company.

There are bigger and better marketing opportunities in 2024 that you, as a business, can use to expand. Remember to maintain your core brand values so you don’t get lost while adopting different trends.

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