Crowdfunding Boost: Explainer Videos & Social Media Magic

For brands, crowdfunding is a powerful avenue to bring their creative projects and innovative ideas to reality.

But there’s a huge obstacle marketers and entrepreneurs face while promoting their ideas: Differentiating themselves from a sea of competitors and capturing the attention of potential supporters.

It’s here when explainer videos can help grab their target audience's attention and communicate their idea effectively.

Decoding the Power of Explainer Videos:

Explainer videos are short animation videos that are produced to help explain complex products or comprehensive ideas quickly in a digestible format. Incorporating these videos into your crowdfunding campaign can provide numerous benefits, including:

• Clarity and Simplicity: Explainer videos simplify your project or idea, breaking down complex details into understandable content. This clarity is crucial for potential backers who may not have the time to sift through lengthy text descriptions.

• Visual Appeal: Humans are the most attracted to visuals, and videos leverage this preference. Engaging visuals combined with audio elements can help create an immersive experience for your audience. This can increase the likelihood of people remembering and supporting your project.

• Storytelling: Through these videos, you can better narrate your brand’s story and the central idea by leveraging brand storytelling. This way, you can connect with your audience on a more personal level. This emotional connection can be a powerful motivator for individuals to contribute to your crowdfunding campaign.

• Increased Accessibility: With brands fighting to grab users’ attention, explainer videos offer an accessible way for potential contributors to grasp the essence of your project. Whether they're watching on a computer, tablet, or smartphone, the convenience of video content can significantly boost engagement.

Social media Amplification:

While explainer videos play a vital role in conveying your message, their impact can be maximized through strategic social media engagement. 

You might be well promoting your campaign through frequent social media posts, here's how you can leverage various social media platforms to enhance your crowdfunding presentation:

• Teasers and Previews: For extended reach, you can create short teaser videos from your explainer video to share on platforms like Instagram, Twitter, and Facebook. This will help generate anticipation and curiosity among your audience, compelling them to learn more about your project.

• Interactive Content: Leveraging the availability of interactive features on platforms like Instagram and Facebook can be beneficial. Through polls, Q&A sessions, and live videos, you can create a community around your project.

• Shareable Content: Research around crafting social media posts that encourage sharing. This may include visually appealing graphics, GIFs, or short clips that supporters can easily share with their networks. The viral nature of such shareable content can significantly help expand your project's reach.

• Engage with Your Audience: Do not fail to respond to comments, messages, and mentions promptly. Adopt a proactive approach and actively engage with your audience on social media to build trust and demonstrate your commitment to your project.

Conclusion:

Amidst rising competition, a well-crafted explainer video combined with a strategic social media campaign can be a game-changer. 

This way, you can elevate your crowdfunding efforts, portray a stronger yet engaging brand image, and eventually increase the chances of turning your vision into a reality.

So don’t just settle with a campaign, craft an engaging experience that generates support.

Author Bio:

Komal Kokate is the Co-Founder and CEO of MotionGility, - animated explainer video production company based out of Pennsylvania, USA. 

Her areas of expertise include business development and explainer video production. 

With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.