I'm raising money for a cause I care about, but I need your help to reach my goal! Please become a supporter to follow my progress and share with your friends.
Nowadays people who are involved in the marketing industry often face the term email delivery. They always try to implement as many tools as they can afford to boost their sales. However, as a result of a marketing campaign, business owners often complain about low rates of email deliverability.
What is the reason for an unsuccessful marketing campaign? Should we consider it as a waste of time and money or just a lack of necessary tools?
According to marketing analysis, we should state that the success of the marketing process depends on email deliverability.
Let's figure out a definition of this term which can seem complicated, but actually, it is not. Email deliverability is the probability of messages mailed directly to the inbox of receivers. Following this statement, we can note that the level of probability impacts the email marketing deliverability of your marketing campaign.
You have to remember, that email deliverability is the key to improve your business process and boost sales rates. In this article, you will find out the tips and reasons why you should care about deliverability because it is one of the most important elements in the whole email process, which requires additional paying attention and efforts.
What does email marketing deliverability make good?
According to the email statistics of Campaign Monitor, 99% is a total delivery rate, however, in this number is included both emails which were delivered into recipients’ inboxes and the spam folders at the same time. If your goal is to increase the rate of deliverability, you should realize that a satisfactory level of it is 95% of mailed messages to your recipients` inboxes. By this good rate we signify that the email deliverability involves these points:
So, the lack of bounces, successful email delivery, and engaging with the audience are the essential points of good email deliverability. By the way, Folderly is a B2B a lead generation company Belkins, which takes into account not only different aspects of a client’s top-of-the-sales-funnel needs but also a new level of improving your email deliverability.
Boost your email deliverability
There are three essential elements by which email deliverability is affected. The first one is an email service provider. Using such big platforms as Outlook, Gmail or Zoho allows you not only to use their wide range of instruments to make your email marketing process much more resultative and effective but also to have a strong and credible security system to avoid phishing attacks, spamming, and fraud.
The second one is email content. Good deliverability requires qualitative, clear, and transparent text and subject lines. If your emails consist of deceptive and spammy words, your sender score declines.
And the third element is your behavior as a sender. To improve your email sender score and protect your potential receivers from spammers, you should follow a steady timetable for sending messages, monitor your IP reputation, and support the health of your domain. Besides these elements for boosting email deliverability, we suggest sticking to the following strategies:
Nowadays there are many tools by which you can improve your deliverability. But effecting and resultative one of them is Folderly, the service which does not demand registration or installation. If you want to boost your email marketing campaign and realize all strategies to implement it, sign up for a 7-day trial version and get not only your comprehensive analysis of data about the name of your domain or IP but also a detailed report on email deliverability. With Folderly all processes of your email marketing campaigns will improve and change forever!
Description of the article:
Folderly - is a tool whereby you can boost email deliverability, thanks to the lack of bounces, successful email delivery, engaging with the audience, checking sending list, monitoring deliverability.
Can’t donate? Please share. Even a quick share on Facebook can help.
The average share raises $97.