How much will sponsorships be worth at this year’s RWC?

How much will sponsorships be worth at this year’s RWC?

From Sahil Seo

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The Rugby World Cup is the pinnacle of international rugby and one of the biggest sporting events in the world. This quadrennial tournament draws in hundreds of millions of viewers – the 2019 RWC attracted an audience of more than 850 million – with fans eager to see some of the sport’s best clashes.

While fans and media outlets will be focussing on the players, games and results, the Rugby World Cup simply would not be possible without sponsorship. After all, it’s the sponsors who provide the investment required to plan and promote the event and make sure the tournament runs as smoothly as possible.

How much is the Rugby World Cup worth?

The Rugby World cup was first held in 1987 and it’s come a long way during the last three decades. As such, the tournament is now regarded as the third largest sporting event in the world, sitting just behind the FIFA World Cup and the Olympics.

The last Rugby World Cup was in 2019 and it went down in history as the most lucrative tournament to date. According to a report by EY, the 2019 RWC generated almost £4.3 billion, which makes the 2023 RWC enticing to potential investors and sponsors.

Record ticket sales

Although the RWC will kick off in September, the tournament has been making money since 2021. This is when the first tickets went on sale and fans set new records during the first two release dates.

The first batch of 300,000 tickets were released in March 2021 and sold out in less than 12 hours. This was followed by the second batch in April 2021, when demand for the 350,000 tickets far outstripped the first release. Every ticket sold in under five hours, with 4,000 tickets sold in just one minute – a figure that beat the record of 1,000 tickets sold in one minute during the first release.

A huge boost for the French economy

In addition to ticket sales, the host nation can expect to enjoy huge economic benefits from the RWC. In fact, data shows that France can expect the tournament to deliver approximately £2.9 billion in total economic impact, as well as £1.1 billion from fan and visitor expenditure. Additionally, World Rugby announced that they would invest more than £550 million in the sport between 2020 and 2023.

These sums could benefit the growth and development of rugby in France. From stadiums and professional rugby teams to community sports, investment and sponsorship can help to make rugby more accessible for all.

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