Introducing your local women’s rights charity to a wider

On 25th November every year, the 16 Days of Activism against Gender-Based Violence campaign begins with the International Day for the Elimination of Violence against Women, which calls for people and organizations around the world to stand together and support women. Local charities and non-profit organizations battle continuously for recognition and funding to help women in need, particularly those who have been subjected to violence. There are ways your local community charity could raise more funds to generate attention further afield.

Challenges in publicity for women’s rights charities

Many survivors of violence or domestic abuse have moved home or city to escape their situation so there may be confidentiality challenges when fundraising to help women who have survived violence. It is reported that just under 15% of women in the US have sustained injuries as a result of partner violence, showing how vulnerable many people are likely to be who use the services of your charity. Putting photographs on your fundraising page may have to be restricted to pictures of fundraisers and organizers rather than those who use the charity’s services. However, this is a great opportunity to showcase your current efforts and why your charity requires further financial assistance.

Using signposting to connect with survivors

Using a website or social media to generate interest can be a way to show women the services you can offer in the local community. However, for women who live further afield, it can be used to deliver information about related services. You may want to signpost people to helpful mental health charities or to further support networks for women with children. You can even use blog posts to put people in touch with sexual assault lawyers to help them fight against harassment and sexual violence. Signposting is a way to support your direct community but can also help you to reach out to survivors, (or those who know or connect with survivors), across the world who may want to help support your charity and donate.

Using anonymous success stories

Survivors of domestic violence as a result of parental or sibling abuse may have a new perspective to share which could encourage other women to seek help. Some women may have experienced violence or abuse from a stranger, or some may have experienced stalking, harassment, coercion, emotional abuse or sexual abuse. Stories from those you have been able to support may encourage others to donate or give their time to your organization. Some women may prefer to remain anonymous due to their situation, but some may be willing to come forward and speak about their experience and the success they have found by seeking help with your charity.

Local charities and organizations can generate awareness across the world by use of a funding page. More awareness means more people who are willing to help financially or even volunteer with your organization. This further benefits your charity’s goals and interests by helping promote women’s rights further.